Find the angle before you write a word.

Directions backed by real videos.

Three directions for the food video, the first chosen, with its payoff and the videos it was compared with
Three directions: one apple, the whole story; food your grandparents wouldn't recognise; designed to be bought
The chosen direction with its viewer payoff, what makes it different and its main tradeoff
How the direction compares with competing videos

Three videos you could make.

Each with its payoff, what sets it apart and what it costs you.

Approach 1: then-and-now taste tests, with cited examples
Approach 2: factory walkthroughs, with cited examples

See what's already out there.

The approaches other channels took, with cited examples.

Lifetime views against video age for the 28 source videos
Questions to ask of the data
One source video picked out: Why Supermarket Tomatoes Taste Like Nothing, 412K lifetime views

Ask the data a question.

It describes the videos you gathered. It never predicts a winner.

Then read the evidence.

  1. Project Research for How Humans Ruined Food
  2. Project Research for How Humans Ruined Food
  3. Project Research for How Humans Ruined Food
  4. Project Research for How Humans Ruined Food
Project Research for How Humans Ruined Food

Research that keeps going.

Compare my food history collections with my tracked competitors and propose angles for a video about how supermarket food changed.

  1. Discover research datasets
  2. Analyze and compare stored research datasets
  3. Research a video topic
  4. Use a researched angle

Three directions are in the Project. The strongest: one apple, the whole story. 16 sources support it and 4 argue against it.